We had the opportunity to partner up with Foundation for Jobs and work alongside second year business students of the Queen Elizabeth Sixth Form College on a unique ecommerce project we had the fortune to put together. Ultimately the aim of the day was engage and motivate the business students in their A level research theme. Something that Business & Economics Course Leader, Louise Farnell, believed was achieved.
The day itself was both an opportunity for the students to learn more about ecommerce and what that looks like in the delivery sense from an agency such as ours, as well as practising vital skills such as working as part of a team and delivering your ideas in a presentation. Two skills that are absolutely vital at any agency in the creative and digital sector.
The students were then set to work on the task which saw them presented with a brief of what a typical client may come to us with. This included addressing points such as;
- What type of ecommerce platform you would recommend?
- How scalable it can be?
- What marketing channels you would utilise and a brief marketing strategy around taking the business national and international with those?
- What size of investment they are going to have to make for all of this?
- New premises as a shop front most likely won’t be ideal.
- What are the rules and regulations that this type of company must abide by?
We must say, the work that the students then came back with far surpassed any high expectations we had at the start of the day. It was great to see really get their heads together to discuss and debate possible solutions to the problems at hand, to see what type of solutions they came up with, and watch them present this back to to us as a kind of judging panel and in front of all their class mates was incredible. The brief was set to be deliberately vague and we encouraged questions, which we got in the masses, as this is key to fully understanding a client and what it is they ultimately want and need as sometimes the two can become confused and wrongly prioritised.
We would love the opportunity to come back next year and repeat the day which has already been mentioned. We would also love to work with other schools and colleges on something like this too as we were fortunate enough to receive a lot of help throughout our time in business and we are keen to pass this on and help the next generation of digital marketers to realise the potential they may have within them or discover a career path they were not too sure about before.
You can read the official write up that made it in to the Northern Echo here on the Foundation For Jobs website – Foundation For Jobs website.