What a redevelopment of our site taught us - Curo Marketing - Web & PPC Experts.
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Well the phrase doctors make the worst patients comes to mind immediately here but this is a slightly different tale of woe.

So we embarked on a redesign and redevelopment of curomarketing.com all happy with most elements from design layout to the assignment of work etc and so we began .. Until it came to me having to write some content or Jonathan having to have his photo taken, you know these “types” of jobs. We quickly realised that although these jobs were necessary to this project we had very little desire to carry these out, all with the exception of Jonathan’s mug shot that is, but if we didn’t want to do these jobs, why would a client?

Now if you are a web designer (Or any number of varying roles similar to this) or work for an agency doing this you will know that getting a client to have what you need when you need it is a kin to the horse to water analogy (I love analogies). And that is not being disrespectful to clients at all, they have a workload that exists long before we needed design sign off/content sending over/meeting confirmation etc etc etc. But there is a disconnect here, why when the agency (Curo in this case) have a deep desire to not fulfil the content aspect of this build do we think clients will jump at the opportunity? Why do we see our own jobs as more important than theirs? We bemoan those types of clients that wont return calls/emails and are generally tough to get hold of but we don’t empathise with them in the way we see the impact upon our own workload when we decide to redesign/redevelop our own sites.

We treat our build as we would approach any client work and it took major chunk of time and ended running over schedule for the same reasons client work does. We have certainly been around that learning curve, the steep end of that learning curve, here and its opened our eyes to the way we approach web projects in the future and more importantly, the way in which we go about integrating a project into a clients existing work load.

AUTHOR: Mark Blacklee

Mark, as MD, writes about the culture within the company, what and where the company is headed, along with information regarding new business wins and client successes.

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